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Giddy Up Toronto

Giddy Up Toronto

Calgary Stampede Hosts Special Event for Media in Toronto

Immedia proudly helped with a Calgary Stampede media and VIP event in Toronto  that saw 200 journalists and VIPs gather at popular country bar Boots & Bourbon for a night of live music, midway-inspired fare by The Good Son team and a Calgary Stampede Queen, Princesses and Indian Princess greeting.  The Royalty were wearing KORITE ammolite jewellery,  as part of a newly minted collaboration promoting the Province of Alberta's vibrant gemstone and jewellery. 

Other supporters include Tourism Calgary, Travel Alberta, Banff Trail Riders, The Royal Tyrell Museum, Fairmont Hotels & Resorts, Canadian Rocky Mountain Resorts and Jelly Modern Doughnuts

The room was awash with white cowboy hats as the hosts revealed the Nashville North concert lineup, followed by a live performance by Nashville North headliner The Washboard Union.

Thank you to all who attended!


Culinary Collaboration Short Film

Culinary Collaboration Short Film

Food and Film

Immedia was honoured to play a role in the concept and commission of a short film by Storychasers documenting modern Mexi-Canada cuisine with two of Canada's notable chefs from its capital cities, Ottawa and Edmonton. Learn more about the project here

Ultimate Nuevo-Mexican

Ultimate Nuevo-Mexican

Five courses, two chefs, one night only: Edmonton's Chef Edgar Gutierrez welcomes Top Chef Canada Season 4 Winner Rene Rodriguez from Ottawa to the Rostizado kitchen February 21. The Alberta Capital heats up this winter as two of Canada's most celebrated chefs bring their game to a Mexican culinary collaboration at Rostizado in the historic Mercer Building.

Sunday, February 21, Top Chef Canada winner Rene Rodriguez of Ottawa's Navarra Restaurant and Edgar Gutierrez of Rostizado by Tres Carnales put their minds, hearts and hands together to deliver their best: a five-course feast with wine pairings for exclusive $150 ticket holders.


Traditional Mexican sensibility, method and ingredients meet youthful, modern makers. The result promises to bring Edmontonians together on a rare culinary journey south mere miles from home.

"As a chef, I sincerely respect Rene," says Gutierrez, "He has an extraordinary gift and our team could not be more proud to welcome him to our kitchen and introduce him to our guests and Edmonton's food loving community."

Whether you are a fan of Top Chef Canada or Mexican cuisine this is sure to be the city's hottest ticket of the year - one that dials up Edmonton as a culinary destination bringing together the best in local and national talent.

"Chef Rodriguez is one of the country's best and he chose to travel here to cook," says Rostizado co-owner Daniel Braun. "That says a lot about the respect our city is gaining. He is intrigued by the city and where its culinary offering is heading. It will be great to have him here, treat our guests and show him more of what our city has on the go."

Spoiler-alert! The menu follows:

Taco de Lengua
Braised beef tongue taco with onion crema, refried beans, Sikil pak, dehydrated shallots.

Scallop Ceviche
Passion fruit, apple, Serrano chile and chamomile aguachile.

Quail and Chorizo
Quail stuffed with chorizo served with wheat berry esquites, epazote,  manchego cheese, avocado.

Pig Cheek confit
Accompanied with sunchokes, burrata, aji Amarillo and pickled shallots.

Dark Chocolate Coulant
Guinness gelee, pomegranate, cocoa earth and coffee Chantilly

Latest word...

MRket Vanguards Gallery in New York Tradeshow

MRket Vanguards Gallery in New York Tradeshow

Gentlemen are invited to Groom for Greatness in 2016

A New Year, A New Man with Truefitt & Hill

Presenting at global fashion trade show MRket Vanguards Gallery in New York 

As it welcomes another year, the world's oldest barbershop Truefitt & Hill invites gentlemen to groom for greatness in 2016. Providing a comprehensive grooming solution for the modern man, the iconic brand knows the value of looking and feeling one’s best, having serviced legendary Hollywood stars and royalty since 1805. Its extensive product range embodies the sophistication and class of its British heritage, promising to make any gent feel like a new man, ready and confident for the challenges of a new year.

Alongside distinguished colognes, aftershaves, balms, fragrances, hair and bath products, moisturizers and accessories are its extensive variety of classic shaving solutions, including razors, brushes, shaving bowls and sets.

New stockists and retailer partner queries are welcome by Truefitt & Hill’s North America distribution channel led by Director, Linda Mountford. She will attend the Vanguards Gallery at MRket in New York this January and is accepting appointments.

“A new year is the best time for new starts, and what better way to start 2016 than grooming for greatness?” says Mountford. “By looking and feeling their best from the get go, men are preparing to achieve great things in the year ahead, be it in love, work or play.”

 A world leader in men's grooming, for more than two centuries, Truefitt & Hill is recognised as the finest traditional gentlemen's barber and perfumer. It is honoured to include amongst its clientele almost all male members of the British Royal Family since George III, Sir Winston Churchill and many legendary figures from the world of the arts and entertainment, including Charles Dickens, Oscar Wilde, Alfred Hitchcock, Laurence Olivier, John Wayne, Frank Sinatra, Fred Astaire and Cary Grant.

Interested stockists and retail partners are invited to contact Truefitt & Hill North America Director Linda Mountford at + 1.888.763.6488 or


Holiday Mixer in Edmonton

Holiday Mixer in Edmonton

Special guests joined Eau Claire Distillery founder and president David Farran in Edmonton as we all braced for winter and raised a glass to the spirit of the season. 

The Alberta Hotel Kitchen + Bar was the generous venue.  Guests tasted Parlour Gin and seasonal Gin Rummy in unique cocktails by resident mixologist Brandon Baker. Sample sweets and savories by Chef Spencer Thompson.

They were among the first to try limited edition Christmas Gin, flavored with Frankincense and Myrrh. Santas Anonymous benefitted from donations made during the festivities.

Kiss the Cod

Kiss the Cod

East Coast Meets Prairies Kitchen Party

charbar and Mallard Cottage team up

A not-to-be-missed Newfoundland kitchen party is taking Calgary by storm as charbar welcomes Chef Todd Perrin of award-winning Mallard Cottage to Calgary on Sunday, November 22. A festive night of East Coast hospitality and dishes comes to the East Village as chefs Jessica Pelland, Connie DeSousa and John Jackson cook alongside Chef Perrin to create some of his favourite dishes, including Mallard Cottage’s fisherman stew.

Whether you’re a Newfoundlander at heart, a culinaire extraordinaire, or looking for a fun Sunday night in the city, join charbar for this unforgettable evening. The night will be filled with live music, dancing, singing, oyster shucking, and possibly screech-in, the traditional kissing of a codfish.

"This city appreciates a good kitchen party," says Jessica Pelland, charbar Executive Chef. "Plus, we believe in the importance of chefs collaborating because we learn from these experiences. Introducing Calgary to Chef Perrin’s re-imagined creative dishes and Newfoundland flavours is a privilege.”

Tickets for the kitchen party are $169 per person and includes all food, beverages and live entertainment for the evening.

Oyster shucking station
Mallard’s Fisherman’s stew
Cod, salt beef, salt pork, potato and onion
Jiggs dinner on a bun
Corned wild game, cabbage and carrot slaw, and pease pudding spread
Wild blueberry grunt
Juniper clotted cream
Craft beer, wine and screech cocktails with NFLD Iceberg

Newfoundland Kitchen Party
Sunday, November 22, 2015
6:00pm - late night
charbar Restaurant - Simmons Building
618 Confluence Way SE

To reserve tickets, please visit charbar’s website, email or call 403-860-0290.

Tax and a 19% gratuity are extra.

Friends & Family Holiday Preview

Friends & Family Holiday Preview

Christmas Entertaining Tips from Celebrity Chef Emily Richards and the Italian Centre Shop

The community was invited to Step Into Italy for a sneak peek of the Italian Centre Shop's seasonal offerings and a chance to pre-purchase our legendary gift baskets and order party platters.  Hundreds samples favourite products, traditional European holiday fare, wines and spirits as they gathered gift ideas for food lovers and learned how to make entertaining easy.

Food Network Canada celebrity chef Emily Richards signed copies and prepares a dish from her NEW cookbook, Per La Famiglia.


Be a Farmer for a Day

Be a Farmer for a Day

Come stook grain bundles with Eau Claire Distillery’s majestic Percheron horses harvesting barley at Bar U Ranch National Historic Site

The ultimate Alberta voluntourism adventure in the Rocky Mountain Foothills awaits the bold and brawny willing to stook horse-harvested barley as it has been done since the 1800s. Onlookers and families welcome too.
Bar U Ranch National Historic Site, Alberta, August 24, 2015: Bar U Ranch National Historic Site is co-hosting a hands-on, interactive and educational commemoration of Canadian ranching with Eau Claire Distillery of Turner Valley on the Cowboy Trail.

Barley planted this spring -- by horse on antique farm equipment at Canada’s proud and historic working ranch -- is ready for harvest. Help is needed to stook the grains that will be used to craft Eau Claire spirits at Alberta’s first craft distillery.

“Harvest time is a perpetual, living marker of Alberta farming pride,” says Eau Claire Distillery founder David Farran. “To recognize the occasion together with friends and craft spirits fans will be spectacular. We welcome anyone interested in heritage, agriculture, horses, agrarian life or cocktails to don their denim, long sleeves and gloves to join the fun at Bar U Ranch.  You will learn, earn a workout and enjoy a unique experience to impress friends, kids and naysayers.”

Opened to the public exactly twenty summers ago, the Bar U Ranch sits along trout-rich Pekisko Creek with 35 historic structures and a visitor orientation centre with café. It’s a stone’s throw from Longview, Alberta (population 300 and home to one of the world’s 15 best steakhouses according to Conde Nast Traveller Magazine) just 60 km southwest of Calgary along the legendary Cowboy Trail.  It welcomes almost 20,000 visitors each year from Canada and around the world. 

Set to become one of its most popular visitor times, the Eau Claire Distillery Horse Harvest (dates vary annually depending on weather and yields) is a voluntourism experience unique in the world. 

Participants are invited to spend the day with farmers in the field helping gather sheaves of barley grains cut by horse-drawn vintage farm gear in preparation for threshing. The process is called stooking and it protects and dries unthreshed grain from inclement weather elements – often ominous in Alberta where these past few days have seen snow in summer.

The horse- and hand-harvested grain will be used by Eau Claire Distillery in neighbouring Turner Valley to create delicious, award winning craft spirits, popular among Alberta’s top bartenders and authentic craft libations lovers.

For information about this unique educational volunteer experience, contact 403 933 5404. No RSVP necessary.  Participants will be entered in a draw for the first whisky to be bottled at Eau Claire Distillery in 2017.

Important Note: As with all farming, this day is subject to weather conditions. If in doubt, call Eau Claire Distillery to confirm it is still on. Long sleeves, trousers and gloves recommended.

About Eau Claire Distillery
Devoted to hand-crafted, artisanal and fine sipping spirits, Eau Claire Distillery is Alberta's original craft distillery located in Turner Valley, not far from Calgary. Born out of the founder’s quest to honour Alberta’s riches of the land and set the bar for Canada’s most premium spirits, every small batch from Eau Claire Distillery will be personally tended for perfection, from seed to sip. Eau Claire Distillery uses locally-farmed ingredients and clear water from the nearby Rocky Mountains. Summer 2014 marked its first-batch release. Tours are now available. Find out more at


Sabor Seafood Festival

Sabor Seafood Festival

OCEANWISE celebration at SABOR

Sabor's seventh year celebration saw an exciting partnership with OceanWise raise awareness of the use and promotion of sustainable seafood. A multi-course family-style seafood feast was served along with entertainment and of course, great company.