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Client Appointment News

Victoria Marriott announces Immedia as its new PR representation

Award-winning hotel and renowned hospitality agency partner to create media magic

Victoria Marriott Hotel has announced Immedia as its public relations agency of record. The multi-award winning hotel in the picturesque Inner Harbour of British Columbia’s capital city, will work with the specialist lifestyle and luxury agency across media relations and other public relations functions. Boasting 236 elegantly appointed rooms and suites, many with views of the Strait of Juan de Fuca, Olympic Mountains and city skyline, the Victoria Marriott is consistently ranked within the top full service Marriott Hotels in North America for overall guest satisfaction. Immedia will represent the hotel to USA, Canadian and international media, utilizing its renowned online community platform, Media Kitty. 

Ideally located in downtown Victoria, the Four Diamond Marriott hotel is walking distance to all there is to see and do in Victoria. A world of shopping, dining and attractions are at its doorstep, including the majestic Legislative Building and Royal BC Museum, while whale watching tours and seaplane adventures depart nearby. The hotel is also conveniently next to the Victoria Conference Centre, a world-class facility for all types of events and a short drive to the world-famous Butchart Gardens that attract over one million visitors a year.

“Victoria at your doorstep, Marriott at your service, is our promise,” says Joanne Thomson, Director of Sales and Marketing at Victoria Marriott. “With Immedia onboard, we’re convinced word of this unique offering will grow as new doors open through media coverage previously unavailable to us. We’re excited to be working with such a talented and proven team and Immedia’s extensive reach through Media Kitty will be invaluable.”

Fire & Water Fish and Chop House, the Victoria Marriott signature restaurant, features modern takes on traditional west coast cuisine at the hands of Executive Chef Neil Antolin while being famed for its creative cocktail menu and Sunday brunch featuring International themed Eggs Benny creations.  The majestic Pacific Ballroom, meeting rooms, and concierge level rooms and suites offering enhanced amenities and access to the Concierge Lounge, allow the hotel to cater for all types of events, while a fitness centre, indoor pool and outdoor patios help ensure a relaxing stay.

“There’s nowhere quite like Victoria,” says Heather Kirk, President of Immedia. “It’s a sophisticated capital city and a vibrant business and technology centre, while being surrounded by amazing nature, steeped in history and old-world charm, and small enough to walk everywhere. We are thrilled to be working with a brand as progressive and respected as Marriott in a city as special as Victoria. We don’t see it as a hard sell, the magic of this combination shines through.”

Boasting the mildest climate Canada, visitors to Victoria can enjoy the spectacular gardens surrounding the parliament and waterfront in spring and summer, Queen Victoria’s birthday parade and celebrations in May and many other festivals year-round, including the International Jazz Festival, Folk Fest, First Peoples Festival, Symphony Splash, Victoria Dragon Boat Festival, Victoria Blues Bash, Fringe Festival, Royal Victoria Marathon, Victoria Christmas Festival, Swiftsure Yacht Race and the Victoria Maui Yacht Race.

Victoria International Airport has non-stop flights to and from Toronto, San Francisco, Seattle and many cities throughout Western Canada. Scheduled helicopter and seaplane flights are available daily from Victoria's Inner Harbour to Vancouver International Airport, Vancouver Harbour, and Seattle, while multiple ferry options are also available from Vancouver, Seattle, Port Angeles, and Bellingham.

Immersed in the luxury goods and travel space since its inception in 1997, Immedia has extensive experience working with hotels including Shangri-la Hotels and Four Seasons Hotels and Resorts. With offices in Vancouver, Toronto and Calgary, it supports clients across Canada in the areas of strategic planning, business development, media relations, events, partnerships, and content creation and distribution. Air New Zealand, Princess Cruises, Destination Canada and the Calgary Stampede are among the many lifestyle and tourism brands it has consulted to over almost 20 years.

Immedia welcomes all media inquiries and public relations opportunities for the Victoria Marriott at email address service@immediapr.com

For additional information about the Victoria Marriott, please visit www.marriottvictoria.com.